One of the recurring themes in the ongoing development of Information Technology (IT) as a discipline is the concept of “business-IT alignment”. It’s surprising we even have a need to talk about business-IT alignment given that we don’t talk about business-finance alignment or business-sales alignment or business-anything else alignment. Why is it that IT needs a special alignment with business? Is the concept of business-IT alignment itself a smoke screen for selling products, services, consulting, and analysis that present little value to the organization?
While it might be convenient to jump on the beat-your-vendor bandwagon, the sad truth is that IT does indeed need alignment with the business. No other function of the business (sales, marketing, finance, HR, supply chain, and manufacturing) can so easily get out of whack with the needs of the business and fall down the rabbit hole of spending without clear return than IT. However, the business can’t speak the language of technology, and thus, we have an alignment problem. The business wants their technology-driven needs met with as little delay and as much precision as possible. Technologists want new capabilities to provide benefit and increase competitiveness as quickly and with little latency as possible. The more we align, the more we act in a synchronous fashion. In simple words, application development services and more precisely the smooth functioning of application development and maintenance is very crucial for the success of any business module.
As such, there exist many different approaches to solving the day-to-day business challenges. Many of these approaches hinge on finding an optimal way to accurately represent the needs of the business and quickly implement those needs such that results can easily be quantified and the cycle begun again. From this perspective, the role of application development and maintenance has a unique role to play: reducing the cycle between business request, implementation, and iteration, and facilitating solution of business problems with technology-driven capabilities. To the extent that Business Services are abstractions of continuously changing business needs, the aim is to facilitate alignment by eliminating the activities of integration and development that usually get in the way. An efficient application development and maintenance set-up will not only leverage on building and strengthening competency as the primary focus, but also help in giving more specific solutions to specific verticals.
IT giant Satyam develops and delivers best-in-class application development solutions to suit their customers’ unique business requirements and strategies.